26
JUN
2017

After Italy, France and Germany, the "500 Forever Young Tour" arrived in Spain

• The exclusive Fiat 500 special series to mark the 60th anniversary received a warm welcome in Madrid's Calle Jorge Juan zone.
• View the video of the Spanish event at this link.
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19
JUN
2017

A communication campaign, or rather two, to accompany the launch of new Fiat 500L

• The new campaign for the European launch of the new Fiat 500L starts; based on two subjects, “The Stork” and “Kids”.
• These creative ideas are based on the concept “Let’s make room for the next generation”.

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19
JUN
2017

Fiat and Esselunga set a Guinness World RecordTM: 1,495 Fiat 500 cars handed over ...

A record-breaking handover: 1,495 Fiat 500 cars were collected in less than two days by the lucky winners of the competition run by Fiat and Italian supermarket chain Esselunga. A historic feat, certified by the presence of the official Guinness World RecordTM judge, who approved it for inclusion in the book of records.
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13
JUN
2017

After Italy and France, the "500 Forever Young Tour" arrives in Germany to celebrat...

• The third European leg of the tour that celebrates the world-famous iconic Fiat 500 was staged in Munich.
• The atmosphere of the sixties was recreated in Wiener Platz, with actors in costume, period shops and historical 500's.

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08
JUN
2017

Fiat 500 Forever Young: Iconic model time travels to 80s Madrid

• Fourth instalment of Fiat 500 Forever Young multimedia tour visits 80s Madrid
• Tour celebrates the legendary Fiat 500’s 60th birthday and record-breaking success
• Join the virtual tour at www.500foreveryoung.fiatpress.com
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25
MAY
2017

Awards galore for Fiat advertisements

• The brand won five trophies in three important contests: “GrandPrix Advertising Strategies”, “NC Awards" and “Key Award”.
• The stars are all the versions of the 500 family, from the iconic 500 and the 500X to the 500L.

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22
MAY
2017

The New Fiat 500L

• Even more 500, even more convenient, even more technological: that sums up the new Fiat 500L.
• A unique combination of spaciousness and personality, market leader in Europe since it was launched.

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08
MAY
2017

After starting from Italy, the "500 Forever Young Tour" comes to France

• At the MotorVillage Rond-Point des Champs Elysées, the public gave a warm welcome to the star of the moment: the exclusive special 60th anniversary series Fiat 500
• The excitement continued in Cannes, where a striking Sixties scene was created with actors in costume, period shops and historic 500 cars.

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04
MAY
2017

Fiat 500 Forever Young: after Turin and London the Fiat 500 journey through time c...

• The third episode of the web series dedicated to the Fiat icon that celebrates 60 years of history and record-breaking success this year is now available on www.500foreveryoung.fiatpress.com.

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26
APR
2017

The Fiat 124 Spider sweeps France off its feet

• A journey from Paris to Deauville, along the banks of the Seine, on board a timeless icon: the Fiat 124 Spider.
• Two special series, two trim levels, one engine and two transmissions: automatic and manual, both with six speed gear.
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