04
JUL
2018

Exclusive Fiat 500 Spiaggina ’58 is the special birthday tribute to Fiat 500

• Today marks both the birthday of the Fiat icon and the 60th anniversary of the famous 500 Jolly Spiaggina, the legendary little car's first special series and symbol of the “Dolce Vita”.
• For the dual celebration, the Fiat brand presents the new 500 Spiaggina ‘58, th...
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25
JUN
2018

Three-hundred and sixty-five Pandas welcome Panda Waze – It’s a record!

• The Fiat Panda gathering in Pandino beats all records and becomes the biggest Panda meeting in the world.
• The guest of honour was the new Panda Waze, the first city car to proudly display the Waze name and integrate the Waze navigation app into the Panda Uconnect app, as well as being the most socially connected Panda ever.

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19
JUN
2018

Panda Waze: the most social city car ever

• New milestone for the record-breaking Panda:Panda Waze is the first city car to bear the Waze name, integrating the Waze navigation app as well as being the most social media savvy Panda ever.
• Waze is much more than just a navigator: it avoids traffic, it guides you to the service station and it even reminds you where you parked.

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13
JUN
2018

Even more awards for "The Fiat 500 Forever Young Experience" project

• The Fiat 500 European tour triumphs at MediaStars, the prestigious advertising industry competition.
• Two golds awarded in the “Event” and “Mediastar/Promotion" sections.

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05
JUN
2018

Triumph of the European Tour of Fiat 500 at the NC Awards

* The "Fiat 500 Forever Young Experience" Project wins the gold medal in the “Best Event” and “Best Guerrilla Marketing” categories.
* The panel appreciated the originality of the tour which celebrated the 60th anniversary of Fiat 500 last year.
* The tour landed in Cannes, Munich and Madrid, recreating 1957 with extras in full costume, shops and...
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25
MAY
2018

European Fashion Show Tour of New Fiat 500 Collezione Ends in Madrid

• The European tour of the new Fiat 500 Collezione ended yesterday, having landed on the most prestigious catwalks of Europe – from Milan and London, to Berlin, Paris and Madrid.
• Across five spectacular locations, touching the worlds of fashion, art and design, the special series revealed its trendier personality in a cool two-tone "Primavera" l...
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22
MAY
2018

Fiat brand advertising wins awards at the Grand Prix

• Fiat wins the coveted ‘GrandPrix 2018 trophy’, Italy's top advertising award, for the first time with its "Tribute to 500 - Integrated Mktg Communication Campaign".
• Comprising three projects created to celebrate the 60th anniversary of the iconic Fiat 500, the integrated campaign also received first prize in the ‘Leader-Evergreen’ category.
...
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10
MAY
2018

The Two Millionth Fiat 500 Rolls Off The Line

• The two millionth Fiat 500 was made at the Tychy Plant in Poland today.
• The iconic Fiat is sold in over 100 countries worldwide and 80% of sales are outside Italy, making it the most global Fiat model.
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19
APR
2018

The New Fiat 500 Collezione to model in Fashion Shows across Europe

• The new Fiat 500 Collezione will be touring major European fashion capitals before heading to London, Berlin, Madrid and Paris.
• Paying tribute to the timeless style of 500, the new Collezione special edition is modelling a splendid two-tone ‘Primavera’ outfit that announces that Spring is here.

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14
MAR
2018

Panda Raid 2018: Unstoppable Fiat Panda conquers the desert

• 3,000 kilometres, seven stages and 400 teams from all over the world: just some of the record-breaking figures of the tenth edition of the Panda Raid, the regular competition open only to classic Panda cars.
• From Madrid to Lake Mohammed V, before tackling rough tracks and sandy expanses, desert scenes and landscapes with endless horizons, finis...
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