Press Releases



19
APR
2018

The New Fiat 500 Collezione to model in Fashion Shows across Europe

• The new Fiat 500 Collezione will be touring major European fashion capitals before heading to London, Berlin, Madrid and Paris.
• Paying tribute to the timeless style of 500, the new Collezione special edition is modelling a splendid two-tone ‘Primavera’ outfit that announces that Spring is here.


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14
MAR
2018

Panda Raid 2018: Unstoppable Fiat Panda conquers the desert

• 3,000 kilometres, seven stages and 400 teams from all over the world: just some of the record-breaking figures of the tenth edition of the Panda Raid, the regular competition open only to classic Panda cars.
• From Madrid to Lake Mohammed V, before tackling rough tracks and sandy expanses, desert scenes and landscapes with endless horizons, finishing in legendary Marrakesh.


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05
MAR
2018

The icon continues to evolve: the new Fiat 500 Collezione presented at the Geneve MotorShow

• During the Geneve MotorShow, the Fiat brand launches a new special series dedicated to Fiat 500. With its amazing bi-color livery “Primavera”, this special series celebrates the 500's timeless style and design, its iconic status and its ever-fashionable personality.

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28
FEB
2018

Fiat at the 2018 Geneva International Motor Show

• The S-Design and Mirror families take to the stage in Geneva: Fiat’s response to the latest requirements in terms of style, urban personality and connectivity.
• World première of the new 124 Spider S-Design, the ideal vehicle for those who seek emotions under the open sky, a strong character and dynamic flair. It is joined by 500X and Tipo, also in S-Design trim.


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22
FEB
2018

500,000th Fiat 500L Rolls Off Production Line

• The landmark car is a bicolour Sicilia Orange with glossy black roof Fiat 500L Cross 1.6 MultiJet 120 HP.
• Launched in 2012 and refreshed in 2017, the model has been firmly at the top of its segment in Europe for five years running and absolute leader in Italy and Spain.


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26
JAN
2018

Fiat Tipo: Functionality, Simplicity and Personality Turn Thirty

• The Fiat Tipo - an innovative concept that continued the tradition of Fiat in a key market segment for the day - was introduced to the public on January 26, 1988.
• The Tipo family today celebrates its first 30 years of functionality, simplicity and personality.


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19
JAN
2018

Fiat 500 Mirror family: Fiat’s most connected range ever is now available across Europe

• Today a virtual press conference, in perfect 500 style, explained why the 500 Mirror Family is the smartest way of using a smartphone in your car.
• With continuous interplay between the real and the virtual, Luca Napolitano, head of the Fiat brand for the EMEA region, used an original form of storytelling to illustrate the functions that "mirror" the driver's smartphone environment on the on-board display.


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09
JAN
2018

New advertising campaign for the Fiat 500 Mirror family goes on air

• Campaign features Steven, a technology ‘expert’, who uses amusing examples to show off the functions, enabling drivers to ‘mirror’ their smartphone on the on-board display.
• Mirror special series is identified by the blue liveries that reference the world of technology and connectivity.


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20
DEC
2017

Orders open for the Fiat 500 Mirror family

• The 500X Mirror, 500L Mirror and 500 Mirror special series implement the most recent technological innovations to connect a smartphone to the Uconnect Infotainment system.

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30
NOV
2017

Five success stories for Fiat at Key Award and NC Digital Awards

• The first Fiat short movie “See you in the future” won the Key Award for the “Branded Entertainment/Storytelling” category, while “Missing parts”, the video tribute for International Women’s Day, won the “Social, institutional, public communication, educational campaign” category.

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