Press Releases



19
JAN
2018

Fiat 500 Mirror family: Fiat’s most connected range ever is now available across Europe

• Today a virtual press conference, in perfect 500 style, explained why the 500 Mirror Family is the smartest way of using a smartphone in your car.
• With continuous interplay between the real and the virtual, Luca Napolitano, head of the Fiat brand for the EMEA region, used an original form of storytelling to illustrate the functions that "mirror" the driver's smartphone environment on the on-board display.


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09
JAN
2018

New advertising campaign for the Fiat 500 Mirror family goes on air

• Campaign features Steven, a technology ‘expert’, who uses amusing examples to show off the functions, enabling drivers to ‘mirror’ their smartphone on the on-board display.
• Mirror special series is identified by the blue liveries that reference the world of technology and connectivity.


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20
DEC
2017

Orders open for the Fiat 500 Mirror family

• The 500X Mirror, 500L Mirror and 500 Mirror special series implement the most recent technological innovations to connect a smartphone to the Uconnect Infotainment system.

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30
NOV
2017

Five success stories for Fiat at Key Award and NC Digital Awards

• The first Fiat short movie “See you in the future” won the Key Award for the “Branded Entertainment/Storytelling” category, while “Missing parts”, the video tribute for International Women’s Day, won the “Social, institutional, public communication, educational campaign” category.

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22
NOV
2017

“Fiat 500 entra al MoMA” is a winner at the 2017 Corporate Art Awards

• The “Fiat 500 entra al MoMA” (Fiat 500 joins the MoMA Collection) project wins one of the Corporate Art Awards for its successful transformation of the Fiat 500 – an icon of Italian creativity – into a global work of modern art.
• The Fiat 500 project is the only vehicle from the automotive industry to receive this coveted accolade.


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18
NOV
2017

Fiat and Fiat Professional are amongst the prize-winners at the "Bea World – Best Events Awards"

• “Bea World – Best Events Awards”, the most important international festival dedicated to live communication events, was staged in the beautiful city of Porto.
• In the car's60th anniversary year, "The Fiat 500 Forever Young Experience", dedicated to the brand's icon, won two Bronzes, one representing a first for car manufacturers.


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17
NOV
2017

The one-millionth Fiat Panda made today

• The record-breaking car is a Panda City Cross 1.2 69 HP and will be sold in Italy.
• Panda has been the number one car in Italy for five years in a row.
• It has also been the best-seller in Europe in its segment since 2016.


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14
NOV
2017

Fiat is the Main Sponsor of the Turin Film Festival

• For the third consecutive year, Fiat is sponsoring the major festival of cinema in Turin.
• Held for the 35th time this year, the TFF will take place from 24 November to 2 December.


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13
NOV
2017

Fiat at the Dubai International Motor Show 2017

• Fiat 500 continues its birthday celebrations at the Dubai International Motor Show.
• Special series dedicated to the iconic model’s 60th anniversary to be on display.


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26
OCT
2017

Silver coin celebrating the Fiat 500 released today

• Italian State Mint releases new coin celebrating the iconic Fiat 500.
• Coin has a 5 Euro face value* and marks the legendary model’s 60th anniversary.
• Both faces depict the 500’s unmistakable profile.
• Only 4,000 will be minted, making the coin a true collector’s item.

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