15 October 2016

FCA triumphs at the 11th “EuBea 2016” International Festival


St. Petersburg (Russia) was the stage of last night's "EuBea 2016" award ceremony. Currently in its 11th year, the event is now the key European showcase for the event and live communication industries


With its Alfa Romeo and Fiat brands, the FCA group was a leading participant, winning four out of 14 categories of the "EuBea 2016" International Festival, and also - among all automotive groups - FCA obtained a podium finish in the "Best Corporate Client" classification. Organized by ADC Group, the competition rewards a shortlist of best projects selected by a jury of representatives of businesses and associations from the European event industry.


In the current 2016 edition, the Alfa Romeo brand took first position in the "B2B" category, and also achieved a podium position in the "Product/Service Launch Event" category, thanks to the "Alfa Romeo Giulia and Giulia Quadrifoglio - The Mechanics of Emotions", the launching event for the sports sedan that embodies the most authentic expression of the Alfa Romeo spirit. The presentation to the international press took place last may, at the Centro Sperimentale in Balocco (Vercelli), before over 500 journalists and bloggers who were able to test it on the tracks, and thus appreciate all the elements that made Alfa Romeo a top desirable brand: distinctly Italian design, performance engines, perfect load distribution, unique technical solution and best power/weight ratio.
The driving experience was enhanced by a NASA bracelet, worn by every journalist to gauge their skin electric activity, blood pressure and heart rate during the test drive. Furthermore, an App was used to compare the emotional data from the journalists with the telemetry data from the Giulia performance. A true hot lap to show the relationship between emotions and performance. Just like a televised Grand Prix, lap after lap, journalists were able to see videos of themselves on the track and live again the emotions they experienced on board of an Alfa Romeo Giulia.


More success for Fiat in the "Casa 500" winter tour, with first prize in the "People's Choice Award", plus a podium finish as best Automotive Brand in the "Roadshow" and "Use of web and Social Media" categories. The "Casa 500" winter tour, implemented by the Ideal Communications agency, involved bringing a special 500-style home to five prestigious Italian mountain resorts: Bardonecchia, Gressoney, Abetone, S. Martino di Castrozza and Madonna di Campiglio. Towed by a flaming red Fiat 500X, the fully accessorized original travelling home offered a unique experience of freedom and light heartedness, right by the ski slope or even on the slopes. A truly unique experience. Guests of the "Casa 500" were also treated to many fun activities, including a chance to test the 500X four-wheel drive.


The prestigious awards of the "EuBea 2016" event follow those recently awarded at the 13th edition of the Italian "BEA - Best Event Awards" festival. The Fiat and Alfa Romeo brands dominated that event, with "Casa 500" and the two "Giulia - the Mechanics of Emotions" and "We are Giulietta" projects.


Turin, 15 October 2016



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