13 November 2017

Fiat at the Dubai International Motor Show 2017


  • Fiat 500 continues its birthday celebrations at the Dubai International Motor Show.
  • Special series dedicated to the iconic model's 60th anniversary to be on display.
  • Show stand to include the stylish and dynamic new Fiat 500X S-Design.


The iconic style and design of the Fiat 500 family will be a centrepiece at the Dubai Motor Show 2017.


As part of the Fiat 500 60th anniversary celebrations, visitors to the acclaimed international show will be able to experience a special series designed especially for the occasion, which combines a classic, vintage look with unique details and the latest technology in regards to connectivity.


Alongside the legendary cinquino will be the Fiat 500X compact crossover - the evolution of the legendary Fiat icon. Blending comfort, performance and connectivity, the Fiat is designed for those who wish to express their own dynamic style through their vehicle.


The stand also features the Fiat 500X S-Design, Fiat's response to those who seek style and a high specification in a vehicle that has a contemporary, dynamic and distinctive character. It offers a highly-appealing, head-turning balance of sportiness and style.


Fiat 500 special series to mark the 60th anniversary

2017 will go down in history as a memorable year in what is already the unique story of Fiat 500: the year of its 60th birthday, celebrated with many initiatives, each one different from the others, but all easily related to the iconic personality of the vehicle.


Notably, a Fiat 500 has been introduced as part of the permanent collection of the MoMA in New York, and the 500 has also starred in Fiat's first short movie, interpreted by Oscar®-winning actor Adrien Brody, "See you in the future". The tribute video has racked up a total of approximately 19 million views online, winning the public over with the 500 heritage and the 500 Anniversario, the stars of the campaign, along with its Oscar®-winning leading man.


The "500 Forever Young Tour", the travelling event that touched down in some of the most beautiful squares in Europe met with nothing but heartfelt, warm displays of affection for the Fiat icon, with Fiat 500 enthusiasts and collectors from today and yesteryear taking part. Additionally, a new stamp and a coin were also introduced to pay tribute to the Fiat 500. These collectors pieces were also suitable for daily use, as well as being a must-have for coin collectors, Fiat 500 enthusiasts and anyone else who might want to keep an authentic Italian masterpiece in their pocket all day long.


But the 500 never fails to forget that it is a car. It is one of the most emblematic cars around, with its unmistakeable silhouette, and its global success stems from its unique ability to be both popular and exclusive at the same time.


Exciting special editions have been created to celebrate the occasion: the Fiat 500 Anniversario, with the exclusive Riviera Green and Sicilia Orange livery, which starred in the tribute video, and the numbered and limited edition 500 dedicated to the 60th anniversary, which the public can admire at the Dubai Motor Show. Revealed at the last International Motor Show in Geneva, this exclusive car pays tribute to the original 500 by having a contemporary twist on some of the style details that made the original so famous, such as the vinyl dashboard, the vintage logo on the front, in the middle of the chrome spoiler and on the boot door and steering wheel, as well as the chrome finish on the bonnet.


Exclusively available as a convertible, the Fiat 500 special 60th anniversary series presents brand new dual-colour paintwork, named Dolcevita: Three-layer White for the body of the car and pastel Ivory for the bonnet and pillars, crowned by a grey hood and decorated with a tricolour trim in burgundy, white and grey. The style of this special series is enhanced by its many cool aesthetic details, such as chrome rear mirror caps, special 16" lightweight alloy wheel rims and a dedicated logo: a blend of 500 and 60, which becomes a true brand within a brand, as the red "6" and "0" are contained in the last two figures of the 500 logo. This exclusive badge adorns the pillar and also appears on the chrome sill and the numbered limited edition nameplate.


The special edition's interior also presents retro details, such as the tubular elements of the seats in ivory leather with contrasting burgundy trim, which match the central part of the dashboard, and the bespoke dual-colour car mats. But the tribute to the past is only skin deep: the 60th anniversary special series offering the very best when it comes to today's technology and on-board comfort. Standard features include a leather gear knob and steering wheel with built-in commands, 7" Radio UconnectTM HD NAV with touchscreen, Bluetooth, satellite navigation and USB and AUX IN ports; 7" TFT, automatic climate control, fog lights and rear parking sensors. The vehicle on display runs on the 1.4 MultiAir 100 HP petrol engine, available with six-speed automatic transmission.


The public demonstrated its love for the Fiat 500 with 10,000 motorists across the EMEA region purchasing the special edition models between March and October.


Fiat 500X S-Design

Another star of the stage during the exhibition was the 500X, the Fiat crossover made in Italy and sold in over 40 countries worldwide. In Dubai, the public will be able to admire the Fiat 500X S-Design - a special edition model that will appeal to motorists who want a stylish, contemporary and dynamic vehicle.


Fiat 500X, in the S-Design trim, is a winning combination of urban sportiness and style, which is designed to represent and appeal to a young, metropolitan public.


On the outside, the 500X S-Design stands out with its one-of-a-kind Alpi green matte livery - available on demand - and the exclusive Myron burnished finish on its side mouldings, door handles, front whisker, rear light cluster bezels, boot handle and mirror caps. The rear windows are also tinted and the Cross Look version comes with black roof rack bars as standard equipment. The copper coloured hue of the "Xs" which feature on the side mouldings also instantly stand out.


17-inch alloy wheels in glossy Myron are standard on the Urban Look version, while the Off Road Look version comes with exclusive 18-inch two-colour black and Myron alloy wheels. Finally, Xenon headlights, also in burnished steel, give the 500X an instantly recognisable, captivating look.


The model's dark exterior details are also replicated inside, for instance on the matte black textured dashboard fascia with "500" copper colour logo and "in the mouldings of the central tunnel and door panels. The special S-Design upholstery is characterised by black Chevron pattern Castiglio fabric with copper colour stitching and the inclusion of the "500" logo. With S-Design, the unmistakeable elegance of the 500X is enhanced with a touch of modern style and a sporty identity. The version on display, in Cinema Black livery, is fitted with the powerful 2.4 MultiAir 180 HP engine, combined with nine-speed automatic transmission.



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