21 November 2018

Fiat Professional wins the prestigious Radio Key Award 2018


 

The accolade was received for the "Epic Fail - Cristalli" radio campaign dedicated to the Ducato range

 

The 50th edition of the Media Key Award 2018 was held in Milan, at the Teatro Elfo Puccini. The event is dedicated to advertising communication and awards the creativity developed by leading international companies. The prestigious accolade went to Fiat Professional for the "Epic Fail - Cristalli" radio campaign in the "Transport and Energy" category.

 

The new "Unpro vs. Pro" communication platform created by the Leo Burnett creative agency has been on air since last May in all EMEA countries on television, digital platforms, radio and billboards.
With the campaign, Fiat Professional goes beyond the testimonial concept and plays on the theme of contrast, representing amateur situations as opposed to those created by professionals.
The non-professionals rely on improvised ingenuity and makeshift solutions, failing epically, while the real professionals can brilliantly solve all work-related problem with the help of the Fiat Professional vehicle range.

 

Turin, 21 November 2018

 

 

Latest Videos

Advanced Search

Search...

From
To
Search

Images


Download

Related images


File Attachments


x

Rights of use

The texts and images and the audio and video documents made available on media.fcaemea.com are for reporting purposes on social media networks, or by journalists, influencers and media company employees as a source for their own media editorial activities.

The texts, images and the audio and video documents are not for commercial use and may not be passed on to authorized third parties.

In addition, see Terms and conditions of access http://www.media.fcaemea.com/info/terms-and-condition

    I have read and agree.