New 500



14
NOV
2017

Fiat is the Main Sponsor of the Turin Film Festival

• For the third consecutive year, Fiat is sponsoring the major festival of cinema in Turin.
• Held for the 35th time this year, the TFF will take place from 24 November to 2 December.

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13
NOV
2017

Fiat at the Dubai International Motor Show 2017

• Fiat 500 continues its birthday celebrations at the Dubai International Motor Show.
• Special series dedicated to the iconic model’s 60th anniversary to be on display.

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26
OCT
2017

Silver coin celebrating the Fiat 500 released today

• Italian State Mint releases new coin celebrating the iconic Fiat 500.
• Coin has a 5 Euro face value* and marks the legendary model’s 60th anniversary.
• Both faces depict the 500’s unmistakable profile.
• Only 4,000 will be minted, making the coin a true collector’s item.
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28
SEP
2017

Press, Outdoor & Promotion Key Award”: the advertising campaigns dedicated to the iconic Fiat 500 win prizes

• First prize given to the “Kiss My S” campaign for the Fiat 500S in the “A3 – Transport and Energy” category.
• First prize given to the “Cima” campaign starring the exclusive Fiat 500 Riva in the “B1 – Poster” category.
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27
JUL
2017

Bulgari jewellery takes a trip in the Fiat 500

• Fiat agree prestige partnership with Bulgari.
• 1,600 miniatures of the Fiat 500F have been produced for 300 Bulgari boutiques worldwide.
• These cars will be carrying magnificent items of Bulgari jewellery, symbolising the finest Italian taste and style.
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07
JUL
2017

The two-millionth Fiat 500 delivered in Germany

• An important milestone in the history of the Fiat 500, which has just celebrated its 60th anniversary.
• The iconic Italian car is also the Germans’ favourite: chosen by more than 200,000 customers in Germany, the Fiat 500 enjoys a satisfaction level that even beats that of its German direct competitors.

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06
JUL
2017

FCA expands the BE-FREE offering on Amazon.it

• With Fiat and Leasys, the BE-FREE offering on Amazon.it expands to include more models and more configurations allowing customers to enjoy carefree mobility even more tailored to their needs.
• Debuting are the Fiat 500X and the LPG-fuelled Fiat 500.
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05
JUL
2017

Celebrations continue with another gift for the Fiat 500: the first Fiat short starring Adrien Brody garnered one million views in less than 24 hours

It has just gone live on YouTube and it is already a hit. "See you in the future", Fiat's first short which celebrates the 60 years of the Fiat 500, has just surpassed one million views in less than twenty-four hours and can be seen by following this link.
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05
JUL
2017

The complete version of the Fiat 500 film, starring Adrien Brody is now on the web

• After premiering yesterday evening on Italian TVs, the four-minute extended version of the “See you in the future” video tribute, which celebrates the sixty years of the 500, can be seen on YouTube, following this link and on all Fiat website home pages.
• Almost 11 million Italians watched the TV preview last night and the film captured an extraordinary share of viewers.

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04
JUL
2017

A commemorative stamp of the Fiat 500 was presented today in Turin

The postmarking ceremony celebrating the issue of a new commemorative stamp dedicated to the Fiat 500, on its 60th birthday, has just come to an end in the Mirafiori building in Turin.
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