New 500



19
APR
2018

The New Fiat 500 Collezione to model in Fashion Shows across Europe

• The new Fiat 500 Collezione will be touring major European fashion capitals before heading to London, Berlin, Madrid and Paris.
• Paying tribute to the timeless style of 500, the new Collezione special edition is modelling a splendid two-tone ‘Primavera’ outfit that announces that Spring is here.

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05
MAR
2018

The icon continues to evolve: the new Fiat 500 Collezione presented at the Geneve MotorShow

• During the Geneve MotorShow, the Fiat brand launches a new special series dedicated to Fiat 500. With its amazing bi-color livery “Primavera”, this special series celebrates the 500's timeless style and design, its iconic status and its ever-fashionable personality.
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28
FEB
2018

Fiat at the 2018 Geneva International Motor Show

• The S-Design and Mirror families take to the stage in Geneva: Fiat’s response to the latest requirements in terms of style, urban personality and connectivity.
• World premiŤre of the new 124 Spider S-Design, the ideal vehicle for those who seek emotions under the open sky, a strong character and dynamic flair. It is joined by 500X and Tipo, also in S-Design trim.

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09
JAN
2018

New advertising campaign for the Fiat 500 Mirror family goes on air

• Campaign features Steven, a technology ‘expert’, who uses amusing examples to show off the functions, enabling drivers to ‘mirror’ their smartphone on the on-board display.
• Mirror special series is identified by the blue liveries that reference the world of technology and connectivity.

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20
DEC
2017

Orders open for the Fiat 500 Mirror family

• The 500X Mirror, 500L Mirror and 500 Mirror special series implement the most recent technological innovations to connect a smartphone to the Uconnect Infotainment system.
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30
NOV
2017

Five success stories for Fiat at Key Award and NC Digital Awards

• The first Fiat short movie “See you in the future” won the Key Award for the “Branded Entertainment/Storytelling” category, while “Missing parts”, the video tribute for International Women’s Day, won the “Social, institutional, public communication, educational campaign” category.
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22
NOV
2017

“Fiat 500 entra al MoMA” is a winner at the 2017 Corporate Art Awards

• The “Fiat 500 entra al MoMA” (Fiat 500 joins the MoMA Collection) project wins one of the Corporate Art Awards for its successful transformation of the Fiat 500 – an icon of Italian creativity – into a global work of modern art.
• The Fiat 500 project is the only vehicle from the automotive industry to receive this coveted accolade.

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14
NOV
2017

Fiat is the Main Sponsor of the Turin Film Festival

• For the third consecutive year, Fiat is sponsoring the major festival of cinema in Turin.
• Held for the 35th time this year, the TFF will take place from 24 November to 2 December.

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13
NOV
2017

Fiat at the Dubai International Motor Show 2017

• Fiat 500 continues its birthday celebrations at the Dubai International Motor Show.
• Special series dedicated to the iconic model’s 60th anniversary to be on display.

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26
OCT
2017

Silver coin celebrating the Fiat 500 released today

• Italian State Mint releases new coin celebrating the iconic Fiat 500.
• Coin has a 5 Euro face value* and marks the legendary model’s 60th anniversary.
• Both faces depict the 500’s unmistakable profile.
• Only 4,000 will be minted, making the coin a true collector’s item.
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