New 500



27
NOV
2018

New Fiat 500 by Repetto, a touch of pure elegance

• Special edition Fiat 500 in collaboration with Repetto, available in France only
• An exceptional duo that leads us in a delicate dance through a world of grace and elegance
• Available to order from November 21

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26
OCT
2018

The New Fiat 500 Collezione Hits the Catwalk in Milan

• The Rinascente department store in Milan, the time-honoured symbol of the most famous of fashion cities, hosts the presentation of the new 500 Collezione that puts Fiat firmly back to the centre of the fashion world.
• Luca Napolitano, Head of EMEA Fiat and Abarth brands, presented the new special series with Emanuele Farneti, Editor in Chief of Vogue Italia and “L’Uomo Vogue”, and explained the reasons behind the partnership with the magazine.

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12
OCT
2018

A Style for All Seasons – The New Fiat 500 Collezione is Here

• Fiat is launching the new 500 Collezione in time for autumn. The special edition is dedicated to the season with exclusive combinations of colours and materials.
• For the commercial launch, Fiat has teamed up with L'Uomo Vogue, a key player within the international fashion scene for over half a century, for the new TV advertisement.

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04
JUL
2018

Exclusive Fiat 500 Spiaggina ’58 is the special birthday tribute to Fiat 500

• Today marks both the birthday of the Fiat icon and the 60th anniversary of the famous 500 Jolly Spiaggina, the legendary little car's first special series and symbol of the “Dolce Vita”.
• For the dual celebration, the Fiat brand presents the new 500 Spiaggina ‘58, the exclusive special series with ultra-chic design touches and a lavish standard outfit.

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05
JUN
2018

Triumph of the European Tour of Fiat 500 at the NC Awards

* The "Fiat 500 Forever Young Experience" Project wins the gold medal in the “Best Event” and “Best Guerrilla Marketing” categories.
* The panel appreciated the originality of the tour which celebrated the 60th anniversary of Fiat 500 last year.
* The tour landed in Cannes, Munich and Madrid, recreating 1957 with extras in full costume, shops and vintage Fiat 500s. †
* Until now the project has collected 11 national and international accolades.
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10
MAY
2018

The Two Millionth Fiat 500 Rolls Off The Line

• The two millionth Fiat 500 was made at the Tychy Plant in Poland today.
• The iconic Fiat is sold in over 100 countries worldwide and 80% of sales are outside Italy, making it the most global Fiat model.
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19
APR
2018

The New Fiat 500 Collezione to model in Fashion Shows across Europe

• The new Fiat 500 Collezione will be touring major European fashion capitals before heading to London, Berlin, Madrid and Paris.
• Paying tribute to the timeless style of 500, the new Collezione special edition is modelling a splendid two-tone ‘Primavera’ outfit that announces that Spring is here.

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05
MAR
2018

The icon continues to evolve: the new Fiat 500 Collezione presented at the Geneve MotorShow

• During the Geneve MotorShow, the Fiat brand launches a new special series dedicated to Fiat 500. With its amazing bi-color livery “Primavera”, this special series celebrates the 500's timeless style and design, its iconic status and its ever-fashionable personality.
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28
FEB
2018

Fiat at the 2018 Geneva International Motor Show

• The S-Design and Mirror families take to the stage in Geneva: Fiat’s response to the latest requirements in terms of style, urban personality and connectivity.
• World premiŤre of the new 124 Spider S-Design, the ideal vehicle for those who seek emotions under the open sky, a strong character and dynamic flair. It is joined by 500X and Tipo, also in S-Design trim.

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09
JAN
2018

New advertising campaign for the Fiat 500 Mirror family goes on air

• Campaign features Steven, a technology ‘expert’, who uses amusing examples to show off the functions, enabling drivers to ‘mirror’ their smartphone on the on-board display.
• Mirror special series is identified by the blue liveries that reference the world of technology and connectivity.

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