New 500



04
JUL
2018

Exclusive Fiat 500 Spiaggina ’58 is the special birthday tribute to Fiat 500

• Today marks both the birthday of the Fiat icon and the 60th anniversary of the famous 500 Jolly Spiaggina, the legendary little car's first special series and symbol of the “Dolce Vita”.
• For the dual celebration, the Fiat brand presents the new 500 Spiaggina ‘58, the exclusive special series with ultra-chic design touches and a lavish standard outfit.

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05
JUN
2018

Triumph of the European Tour of Fiat 500 at the NC Awards

* The "Fiat 500 Forever Young Experience" Project wins the gold medal in the “Best Event” and “Best Guerrilla Marketing” categories.
* The panel appreciated the originality of the tour which celebrated the 60th anniversary of Fiat 500 last year.
* The tour landed in Cannes, Munich and Madrid, recreating 1957 with extras in full costume, shops and vintage Fiat 500s. †
* Until now the project has collected 11 national and international accolades.
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10
MAY
2018

The Two Millionth Fiat 500 Rolls Off The Line

• The two millionth Fiat 500 was made at the Tychy Plant in Poland today.
• The iconic Fiat is sold in over 100 countries worldwide and 80% of sales are outside Italy, making it the most global Fiat model.
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19
APR
2018

The New Fiat 500 Collezione to model in Fashion Shows across Europe

• The new Fiat 500 Collezione will be touring major European fashion capitals before heading to London, Berlin, Madrid and Paris.
• Paying tribute to the timeless style of 500, the new Collezione special edition is modelling a splendid two-tone ‘Primavera’ outfit that announces that Spring is here.

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05
MAR
2018

The icon continues to evolve: the new Fiat 500 Collezione presented at the Geneve MotorShow

• During the Geneve MotorShow, the Fiat brand launches a new special series dedicated to Fiat 500. With its amazing bi-color livery “Primavera”, this special series celebrates the 500's timeless style and design, its iconic status and its ever-fashionable personality.
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28
FEB
2018

Fiat at the 2018 Geneva International Motor Show

• The S-Design and Mirror families take to the stage in Geneva: Fiat’s response to the latest requirements in terms of style, urban personality and connectivity.
• World premiŤre of the new 124 Spider S-Design, the ideal vehicle for those who seek emotions under the open sky, a strong character and dynamic flair. It is joined by 500X and Tipo, also in S-Design trim.

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09
JAN
2018

New advertising campaign for the Fiat 500 Mirror family goes on air

• Campaign features Steven, a technology ‘expert’, who uses amusing examples to show off the functions, enabling drivers to ‘mirror’ their smartphone on the on-board display.
• Mirror special series is identified by the blue liveries that reference the world of technology and connectivity.

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20
DEC
2017

Orders open for the Fiat 500 Mirror family

• The 500X Mirror, 500L Mirror and 500 Mirror special series implement the most recent technological innovations to connect a smartphone to the Uconnect Infotainment system.
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30
NOV
2017

Five success stories for Fiat at Key Award and NC Digital Awards

• The first Fiat short movie “See you in the future” won the Key Award for the “Branded Entertainment/Storytelling” category, while “Missing parts”, the video tribute for International Women’s Day, won the “Social, institutional, public communication, educational campaign” category.
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22
NOV
2017

“Fiat 500 entra al MoMA” is a winner at the 2017 Corporate Art Awards

• The “Fiat 500 entra al MoMA” (Fiat 500 joins the MoMA Collection) project wins one of the Corporate Art Awards for its successful transformation of the Fiat 500 – an icon of Italian creativity – into a global work of modern art.
• The Fiat 500 project is the only vehicle from the automotive industry to receive this coveted accolade.

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