New 500



09
JAN
2018

New advertising campaign for the Fiat 500 Mirror family goes on air

• Campaign features Steven, a technology ‘expert’, who uses amusing examples to show off the functions, enabling drivers to ‘mirror’ their smartphone on the on-board display.
• Mirror special series is identified by the blue liveries that reference the world of technology and connectivity.

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20
DEC
2017

Orders open for the Fiat 500 Mirror family

• The 500X Mirror, 500L Mirror and 500 Mirror special series implement the most recent technological innovations to connect a smartphone to the Uconnect Infotainment system.
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30
NOV
2017

Five success stories for Fiat at Key Award and NC Digital Awards

• The first Fiat short movie “See you in the future” won the Key Award for the “Branded Entertainment/Storytelling” category, while “Missing parts”, the video tribute for International Women’s Day, won the “Social, institutional, public communication, educational campaign” category.
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22
NOV
2017

“Fiat 500 entra al MoMA” is a winner at the 2017 Corporate Art Awards

• The “Fiat 500 entra al MoMA” (Fiat 500 joins the MoMA Collection) project wins one of the Corporate Art Awards for its successful transformation of the Fiat 500 – an icon of Italian creativity – into a global work of modern art.
• The Fiat 500 project is the only vehicle from the automotive industry to receive this coveted accolade.

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14
NOV
2017

Fiat is the Main Sponsor of the Turin Film Festival

• For the third consecutive year, Fiat is sponsoring the major festival of cinema in Turin.
• Held for the 35th time this year, the TFF will take place from 24 November to 2 December.

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13
NOV
2017

Fiat at the Dubai International Motor Show 2017

• Fiat 500 continues its birthday celebrations at the Dubai International Motor Show.
• Special series dedicated to the iconic model’s 60th anniversary to be on display.

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26
OCT
2017

Silver coin celebrating the Fiat 500 released today

• Italian State Mint releases new coin celebrating the iconic Fiat 500.
• Coin has a 5 Euro face value* and marks the legendary model’s 60th anniversary.
• Both faces depict the 500’s unmistakable profile.
• Only 4,000 will be minted, making the coin a true collector’s item.
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28
SEP
2017

Press, Outdoor & Promotion Key Award”: the advertising campaigns dedicated to the iconic Fiat 500 win prizes

• First prize given to the “Kiss My S” campaign for the Fiat 500S in the “A3 – Transport and Energy” category.
• First prize given to the “Cima” campaign starring the exclusive Fiat 500 Riva in the “B1 – Poster” category.
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27
JUL
2017

Bulgari jewellery takes a trip in the Fiat 500

• Fiat agree prestige partnership with Bulgari.
• 1,600 miniatures of the Fiat 500F have been produced for 300 Bulgari boutiques worldwide.
• These cars will be carrying magnificent items of Bulgari jewellery, symbolising the finest Italian taste and style.
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07
JUL
2017

The two-millionth Fiat 500 delivered in Germany

• An important milestone in the history of the Fiat 500, which has just celebrated its 60th anniversary.
• The iconic Italian car is also the Germans’ favourite: chosen by more than 200,000 customers in Germany, the Fiat 500 enjoys a satisfaction level that even beats that of its German direct competitors.

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