New 500X



07
SEP
2018

The new advertising campaign for the New 500X is now on air: a journey through time to discover that the future is already here

• “New 500X - A Taste of Tomorrow. Today” is the title of the new communication campaign dedicated to the Fiat Italian crossover inspired by the film “Back to the Future”*.
• Launched in preview on the Fiat social channels – over 32 million views in just 11 days, best result ever for FCA –, the irresistible short movie features a young couple catapulted from the Sixties into the present day, where they find themselves at the wheel of the New Fiat 500X.

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04
SEP
2018

Spectacular Debut at the National Museum of Cinema the New Fiat 500X and Official Announcement of the Name of the New FireFly Turbo Engine Family

The new 500X is being currently presented to the international press in the fascinating location of the National Museum of Cinema, which has been hosted in the Mole Antonelliana in Turin since the year 2000.
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27
AUG
2018

New Fiat 500X: back to the future with new FireFly engines

• The Fiat Italian crossover has all-new look, technology and engines.
• Refreshed exteriors with Full-LED headlights and new interiors in the best 500 style.
• Next-generation FireFly Turbo 1.0 and 1.3 engines are up to 20% more fuel-efficient than petrol engines and up to 20% quieter than turbo diesel counterparts delivering the same performance.

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